About

Made for the day you miss.

Most seventy-five-day challenges send you back to day one the first time you slip. 75 Kind assumes you will, and lets you decide, before you start, what happens when you do.

The maker

Made for one night.

My wife was doing a seventy-five-day challenge. Then our kids got sick, and we were both up with them all night.

By morning there was no safe way to do a workout on no sleep, so she didn’t. She rested, which was the right thing to do, and the challenge said she had failed. She lost her streak for taking care of her family and herself.

I made 75 Kind because I want her to be kind to herself. It asks before day one what a missed day should cost, so that on a night like that one she has already decided what happens next, and can go to her kids without a second thought.

What I want a person to feel on the morning after a grace day is what she deserved to feel that morning: steady. Her family came first, the plan was already there for it, and she was still on her way.

The Summit scene: a cabin, a forest and a peak at the end of the trail.The Summit scene: a cabin, a forest and a peak at the end of the trail.

Why 75 Kind

A missed day was never the end.

A challenge that resets to zero on one missed day isn’t testing discipline. It’s testing luck — whether seventy-five days pass without a fever, a funeral, a flight that lands at three in the morning. Most people lose that bet, and most of them quit the day they lose it.

So 75 Kind asks the question first. Before day one, you say what a missed day should cost: a grace day, a streak freeze, or a reset to Monday that keeps your first ten days. Then the app holds you to your own answer, which is a different thing from holding you to someone else’s. The name is the whole idea. Seventy-five days, and kind about the day life comes first.

Melonie

Asked, not assigned.

Melonie is who you meet first. She doesn’t hand you a list; she asks what you want to work on, what a day needs to include, and whether you’re starting today or already on your way. Then she asks the question most challenges skip: what should happen when you miss a day. Say your answers or type them, and they become your missions.

She listens on the phone, not on a server. What you say is understood by the device and goes nowhere else, because the real reason someone starts a challenge is often one they haven’t told anyone yet, and they should be able to say it out loud without being overheard.

The paintings

Somewhere to walk to.

Seventy-five days on a grid are boxes to tick. Seventy-five days along a painted trail are a walk, and a walk is going somewhere. Each scene is painted for dawn, day, dusk and night, and if you let it, the sky over it follows yours: rain when it rains, the lamps lit when your sun goes down, the moon as it is tonight.

Summit comes first and is always free: a cabin, a forest and a peak at the end of the trail. New York and Antigua come with a plan, and more are on the way. Change scenes whenever you like; your seventy-five days go with you, exactly where you left them.

The Antigua scene: a trail from a harbour town and its cathedral, past windmills and cane fields, to a fort on the headland at sunset.The Antigua scene: a trail from a harbour town and its cathedral, past windmills and cane fields, to a fort on the headland at sunset.

Press

Take what you need.

If you are writing about 75 Kind, the sentence, the facts and the pictures here are yours to use, and each picture downloads at full size. For anything else, write: a question or a quote. A person will answer.

In one sentence
A seventy-five-day challenge for iPhone that assumes you will miss a day and asks, in advance, what should happen when you do.
Name
75 Kind
Platform
iPhone, iOS 26 or later
Language
English
Price
Seven days free, then $24.99 for three months, $49.99 a year or $7.99 a week, in US dollars
Made by
The Ital Factory

Seven days, on us.

Every scene, every mission, Melonie and the trail. Then, if it’s working, a plan.